#Bomba socks software#
For this, they turned to NetSuite’s integrated cloud business software suite to manage processes such as accounting, production, supply chain and e-commerce. To maintain clear communications with the entire workforce as well as with customers and community partners, Bombas turned to software to create a control center where every bit of data could be held, analyzed and shared. “That's where the breakdown in communication happens which can lead to interruptions in our planning process,” he explained. That made it critical to have a way to centralize data, and to create and share consistent definitions of key metrics and other aspects of the business. Adding products and entering additional sales channels just added to the number of moving parts that needed to be managed and streamlined. The company was adding staff quickly to meet demand and it was expanding its network of “giving partners” comprised of homeless shelters and other community programs spread throughout North America.
In the startup’s case, “Part of the challenge when we were growing so rapidly is that information is moving fast,” Weinstock said. Most startups don’t scale with complete ease, and Bombas was no exception. A streamlined approach to scaling amid a pandemic sales bump “Obviously there is revenue growth in sales behind that,” said Weinstock, “but understanding that the company was first founded with that mission in mind, it's just such a phenomenal growth metric.” Bombas ratcheted up to over $100 million in revenue in 2018 and experienced 40% year-over-year growth between 20 as it added T-shirts and, most recently this January, underwear.Īlong the way, the brand donated more than 45 million items to those in need. “The founders set out to create a comfort-focused digitally native brand that would provide elevated basics to customers, as well as ensure that for each item sold, we would be donating an item to those in need,” Adam Weinstock, chief technology officer, told CO- in a recent interview.įrom that first pair sold in 2013, the company is currently profitable.
Sock brand Bombas credits much of its startup success to new technologies, from customer service chatbots to digital procurement processes.
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